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Sunday, September 18, 2011

Blog One

In the Chapter two of Fast Food Nation by Eric Schlosser, he gives readers an insightful view of an  American marketing icon Ray Kroc. Schlosser offers details on how Ray Kroc  made something from nothing as a masterful salesmen. In the late 1950's Ray took a single store front and turned it into a corporation who present day serves billions of customers. This man pulled off a marketing miracle. In what some would say was a fantastic string of events that spawned a large following people, almost unheard of again until the dot com boom.