Blog Three

This blog is a summary on the reading of The end of over eating by David. A Kessler, MD. Kessler explores why some people crave and become dependent on certain foods. Though his research of other scientists observations, he show us how the human body demands certain taste once they have been introduced to us.
The reading gives us scientific explanations to why some people over eat. It explains how palatable foods stimulate the brain to release opioids. Palatable foods are foods that please our senses. These foods usually contain a mixture of fat, salt and sugar. They stimulate the appetite and prompt us to eat more. Opioids are chemicals produced in the brain that release pleasurable feelings throughout the body. The effects of the opioids are similar to the effects of drugs like heroin and morphine. These drugs are known to have additive properties. “Eating high in sugar, fat and salt makes us eat more foods high in sugar, fat and salt” (Kessler pg 14). If a person consumes food high in the above ingredients they’ll want to devour more of them. This stimulation or anticipation of it causes us to seek out more foods like this.
Human’s dependency or addition to palatable foods maybe a reason why companies such as Mc Donald’s are so profitable. Most of the foods sold at Mc Donald’s are palatable, high in sugar, fat and salt. Mc Donald’s French fries have a distinctive taste which is addictive to some people. “ Mc Donald’s cooked its French fries in a mixture of about 7 percent cotton seed oil and 93 percent beef tallow”( Schlosser pg 120). This means the French fries great taste comes from a high concentration of fat. This maybe the reason why Mc Donald’s makes so much money their customers are becoming hooked to the taste of their palatable foods. It is this addiction that may ultimately jeopardizes the person’s health. They risk developing diabetes, high cholesterol, heart disease, and the possibility of becoming obesity. For the individuals who are prone to palatable foods, they will also be faithful customers to pharmaceutical companies as their health declines.

Blog Two

In chapter two of Fast Food Nation, readers gain insight to how some of the nation’s public schools receive extra funding. For example students are not allowed to have cell phones in school because it can distract them but they can be bombarded by advertisements in classrooms and lunchrooms. “Today the nation’s fast food chains are marketing their products in public schools through conventional ad campaigns, classroom teaching material”(Schlosser pg.52). Fast food companies are now advertising to students in school. This is a contradiction because the whole point in children attending school is to learn and be focused. This type of marketing school officials are allowing to take place within the school is distracting and maybe the reason some students don’t pay attention.

Blog 2

In chapter two of Fast Food Nation, readers gain insight to how some of the nation's public schools receive extra funding. Students are not allowed to have a cell phones in school but they can be bombarded by advertisements in classrooms and lunchrooms. This is a contradiction because the idea of having children attend school is to learn and the marketing school officals are allowing to take place within the school is distracting. "Whether it's first graders learning to read or teenagers shopping for their first car, we can guarantee an introduction of your product and your company to these students in the traditional setting of the classroom"(Schlosser pg.52). At any age or place in life advertisters feel its okay to market to children.

Blog One

In the Chapter two of Fast Food Nation by Eric Schlosser, he gives readers an insightful view of an  American marketing icon Ray Kroc. Schlosser offers details on how Ray Kroc  made something from nothing as a masterful salesmen. In the late 1950's Ray took a single store front and turned it into a corporation who present day serves billions of customers. This man pulled off a marketing miracle. In what some would say was a fantastic string of events that spawned a large following people, almost unheard of again until the dot com boom.

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